A chance meeting in Memphis laid the groundwork for a unique musical partnership between soul-blues powerhouse Sugaray Rayford and producer, songwriter Eric Corne. Combining classic soul melodies with funky R & B grooves, raw blues power, and mashed up with modern sensibilities, the pair's first collaboration, Somebody Save Me, earned Rayford a 2020 Grammy nomination while later that year he took home Blues Music Awards for 'Soul Blues Male Artist' and 'B.B. King Entertainer of the Year.'
Last summer's adventurous single "Homemade Disaster" took things further, landing on multiple retro soul and new blues playlists on Spotify, with PopMatters declaring the track "will appeal to fans of Gary Clark Jr. and Chicano Batman."
Sugaray Rayford returns with In Too Deep. Combining classic soul melodies with funky R&B grooves, raw blues power and mashed up with modern sensibilities, the album takes on issues, such as PTSD, civil rights and social justice. With vibrantly detailed arrangements tailored to showcase Rayford’s deft portrayals and interpretations, In Too Deep is a poignant album that seeks to inspire and uplift.
Albumism described Rayford as having “a sound that’s undeniably fresh and inspired,” while PopMatters declared it "will appeal to fans of Gary Clark Jr. and Chicano Batman."
At his core, Sugaray Rayford is a galvanizing uniter. His live shows are a party. Some conversations may be had, and some self-reflection may occur, but at the end of the day, people leave feeling a sense of joy and togetherness.